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We are digitalundivided. For over ten years, we have provided underrepresented founders,
at various stages of running a business, with the space to improvise and innovate.
When it comes to the brilliance of Clark Atlanta University, Morehouse College and
Spelman College—we see you and we want to invest in your business vision.
digitalundivided is excited to launch START at the Atlanta University Center,
sponsored by JPMorgan Chase's Advancing Black Pathways .
Together, we are looking to arm 30 student led-businesses with the funding and resources to build sustainable ventures.



START is a five-week, virtual incubator program for AUC college juniors and seniors in good academic standing with a clear business concept they want to launch. Open to all genders, the program will run during the Spring 2024 semester, providing participants with a roadmap and resources to build a viable business concept.

Our Curriculum

  • Lean Startup Methodology
  • Customer Personas & Discovery
  • Developing/Testing Assumptions
  • Scalable Revenue Models
  • The Art of Pitching


We are looking for students who sync with our mission to champion an equitable entrepreneurial landscape that is intentionally inclusive of women of color, who are most underserved when it comes to funding. So while this opportunity is open to students of all genders, we absolutely love to work with partners who share our vision of transforming entrepreneurship.

This is a call to the entrepreneur budding within you.
This is a nod to the inner passion and the secret ambition.
It’s time to put your dream into action.
If you are not only bursting with a business idea, but spilling with vision for what you need to launch…it is time to START.


You could be one of 30 students selected for START and receive $5,000 to launch your business.
The START experience includes:

  • Industry-led workshops
  • Mentorship
  • Access to digitalundivided's resource library
  • Access to digitalundivided's founder community and events



Application Deadline: February 26th

Program  Dates:

Session 1: March 26
Session 2: April 2nd
Session 3: April 9th
Session 4: April 16th
Session 5: April 23th

Demo Day/EOP: Week of April 30th





Ready to START? Make sure you check off all the eligibility requirements and apply today.

Applicants must be:

  • Students enrolled full-time in their junior or senior undergraduate year at Clark Atlanta University, Morehouse College or Spelman College; and
  • Founders of a pre-revenue business venture; and
  • Founders who can summarize their concept in a couple of sentences and with a concise business vision; and
  • Founders who are open to guidance and ready to build a sustainable, tech-enabled business

So let’s hear from the AUC! While you are still in college, it’s your time. Start.


Who is eligible to apply?

The program is open to any full-time undergraduate student currently enrolled in their junior or senior year at Clark Atlanta University, Morehouse College or Spelman College.

Is there a limit to the number of times a student can apply?

We will only review the first application submitted per company, and founders are not allowed to apply as more than one company. We welcome applications from companies that include co-founders, especially those with leadership teams that reflect the mission of digitalundivided.

When and where will the START program take place?

All sessions will be held online. Sessions will run every Tuesday, from March 26, 2024 until April 23, 2024, 6-7:30 p.m. ET.

What will participants gain from participating?

The program will equip selected students with a competitive training in launching a startup including guidance on developing a business model canvas, identifying their customer personas and hypothesis and pitching their venture. All participants who successfully complete the program will have a pitch deck and will be eligible for a $5,000 grant.

What is the selection process?

Once applications close on February 26, 2024, we will review submissions and invite selected semi-finalists to a 15-minute online interview in early March. Finalist ventures will be determined and notified - we don’t typically announce it publicly until the cohort starts on March 26, 2024. We will notify declined applicants before the public cohort announcement via email.

about digitalundivided

For over a decade, digitalundivided has increased visibility and access for Latina and Black women founders. We began with groundbreaking research and have since expanded to
founder-centric training programs, strategic partnerships and a vibrant founder community.

digitalundivided not only champions an equitable entrepreneurial landscape, we provide women of color at various stages of running a business with the space to improvise and innovate. When you empower women of color, you transform entrepreneurship.




For informational/educational purposes only: digitalundivided is not affiliated with JPMorgan & Chase. The views expressed here are those of the authors and do not necessarily reflect the official policy or position of (or endorsement by) JPMorgan & Chase. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. digitalundivided is solely responsible for the information presented. JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. The material is not intended to provide legal, tax, or financial advice or to indicate the availability or suitability of any JPMorgan Chase Bank, N.A. product or service.