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We are digitalundivided. For over ten years, we have provided underrepresented founders,
at various stages of running a business, with the space to improvise and innovate.
When it comes to the brilliance of Clark Atlanta University, Morehouse College and
Spelman College—we see you and we want to invest in your business vision.
digitalundivided is excited to launch START at the Atlanta University Center,
sponsored by JPMorgan Chase's Advancing Black Pathways .
Together, we are looking to arm 30 student led-businesses with the funding and resources to build sustainable ventures.



START is a five-week, virtual incubator program for AUC college juniors and seniors in good academic standing with a clear business concept they want to launch. Open to all genders, the program will run during the Spring 2024 semester, providing participants with a roadmap and resources to build a viable business concept.

Our Curriculum

  • Lean Startup Methodology
  • Customer Personas & Discovery
  • Developing/Testing Assumptions
  • Scalable Revenue Models
  • The Art of Pitching

Be at the forefront of innovation!
Join the waitlist for START and know once applications are open beforehand!





Amari Torrance

one take productions

Amari Torrance is an experienced content creator with approximately two years in the field.… Read More

Aniaba Nguessan


Passionate about the intricate connections between cognitive science, and technology,… Read More

Anthony Kemp


Anthony Kemp is a Morehouse College student with a strong interest in tech startups.… Read More

Ashley Casimere


Ashley Casimere is the founder and CEO of VendU, a pioneering vending machine company aimed… Read More

Ashley Sanders

NFPE Studios

Ashley, a dynamic junior at Spelman College, is passionately pursuing her degree in… Read More

Caleb Dixon


Caleb Justin Dixon is a Political Science major at Morehouse College with a minor in… Read More

Chase Heard

ChaseDaDream Enterprises, LLC

Chase Heard is a junior at Morehouse College majoring in Biology with a minor in Business… Read More

Courtney Melvin

Locstar Hair Oils

Courtney Melvin, a junior at Spelman College, is the CEO and founder of Locstar Hair Oils.… Read More

Gera Baano-Stewart II

Simp Now

Gera Baano is a successful entrepreneur with a diverse background in software engineering,… Read More

Justin Frank


Justin Frank is an entrepreneur and musician who leverages his unique background and… Read More

Kayla Martin

The Calm in Chaos

Kayla Martin is an Atlanta-based media specialist and fashion designer originally from… Read More

Krystal Whyms

Visions of Imani Community Habilitation Services

Krystal Whyms is a Mompreneur, community advocate, and a student at Spelman College. After… Read More

Logan Baker

SCRIPTORIA: Writer’s Workshop, LLC

As a senior at Clark Atlanta University majoring in Communication, Logan Baker is a… Read More

Londyn James

Green Energy Solutions

A dedicated student at Spelman College, Londyn James is deeply committed to advancing… Read More

Myles Moody

Greenhouse Initiate at Morehouse College

Myles Moody is a junior majoring in Computer Science at Morehouse College. His journey has… Read More

Nasir Barnes

Fractional Solar

Nasir Barnes is a talented Software Engineer, entrepreneur, and academic achiever. He is… Read More

Nichele Washington


Nichele Washington is a Junior at Spelman College from Silver Spring, Maryland who majors… Read More

Nyla Choates

My Roots Are Rich

As the author, founder, and CEO of the children’s book and business, My Roots Are Rich,… Read More

Quincy Box

Qtech Innovations

Quincy Box is a bilingual, entrepreneurial student with a passion for technology and… Read More

Shawndel Turner

AquaVine Farming

Dedicated, resourceful thinker with success in developing and implementing strategic… Read More

Shayla Brown

Selections by Shayla (SBS)

Shayla Brown is a senior fashion design major at Clark Atlanta University. During her at… Read More

Sinclaire DuPree

Social Market

Sinclaire DuPree is 20 years old and from Port Saint Lucie, Florida. She graduated early… Read More

Stanley Richards

NextGen Talent Innovations (NGTI)

Stanley Richards is an ambitious graduating senior majoring in Computer Science at… Read More

Symphony Akinloye


Symphony Akinloye is a diligent student at Spelman College, pursuing a Bachelor's in… Read More

Truth Mjumbe

Memory AI

Truth Mjumbe is a psychology student at Morehouse College and founder of Memory AI, a… Read More

Yahriel Walton


Yahriel Walton is a distinguished entrepreneur and emerging business leader, recognized for… Read More


We are looking for students who sync with our mission to champion an equitable entrepreneurial landscape that is intentionally inclusive of women of color, who are most underserved when it comes to funding. So while this opportunity is open to students of all genders, we absolutely love to work with partners who share our vision of transforming entrepreneurship.

This is a call to the entrepreneur budding within you.
This is a nod to the inner passion and the secret ambition.
It’s time to put your dream into action.
If you are not only bursting with a business idea, but spilling with vision for what you need to launch…it is time to START.


You could be one of 30 students selected for START and receive $5,000 to launch your business.
The START experience includes:

  • Industry-led workshops
  • Mentorship
  • Access to digitalundivided's resource library
  • Access to digitalundivided's founder community and events



Application Deadline: February 26th

Program  Dates:

Session 1: March 26
Session 2: April 2nd
Session 3: April 9th
Session 4: April 16th
Session 5: April 23th

Demo Day/EOP: Week of May 16th





Ready to START? Make sure you check off all the eligibility requirements and apply today.

Applicants must be:

  • Students enrolled full-time in their junior or senior undergraduate year at Clark Atlanta University, Morehouse College or Spelman College; and
  • Founders of a pre-revenue business venture; and
  • Founders who can summarize their concept in a couple of sentences and with a concise business vision; and
  • Founders who are open to guidance and ready to build a sustainable, tech-enabled business

So let’s hear from the AUC! While you are still in college, it’s your time. Start.


Who is eligible to apply?

The program is open to any full-time undergraduate student currently enrolled in their junior or senior year at Clark Atlanta University, Morehouse College or Spelman College.

Is there a limit to the number of times a student can apply?

We will only review the first application submitted per company, and founders are not allowed to apply as more than one company. We welcome applications from companies that include co-founders, especially those with leadership teams that reflect the mission of digitalundivided.

When and where will the START program take place?

All sessions will be held online. Sessions will run every Tuesday, from March 26, 2024 until April 23, 2024, 6-7:30 p.m. ET.

What will participants gain from participating?

The program will equip selected students with a competitive training in launching a startup including guidance on developing a business model canvas, identifying their customer personas and hypothesis and pitching their venture. All participants who successfully complete the program will have a pitch deck and will be eligible for a $5,000 grant.

What is the selection process?

Once applications close on February 26, 2024, we will review submissions and ask the semi-finalist to submit a one-minute video with their business pitch. Finalist ventures will be determined and notified - we don’t typically announce it publicly until the cohort starts on March 26, 2024. We will notify declined applicants before the public cohort announcement via email.

about digitalundivided

For over a decade, digitalundivided has increased visibility and access for Latina and Black women founders. We began with groundbreaking research and have since expanded to
founder-centric training programs, strategic partnerships and a vibrant founder community.

digitalundivided not only champions an equitable entrepreneurial landscape, we provide women of color at various stages of running a business with the space to improvise and innovate. When you empower women of color, you transform entrepreneurship.




For informational/educational purposes only: digitalundivided is not affiliated with JPMorgan & Chase. The views expressed here are those of the authors and do not necessarily reflect the official policy or position of (or endorsement by) JPMorgan & Chase. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. digitalundivided is solely responsible for the information presented. JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. The material is not intended to provide legal, tax, or financial advice or to indicate the availability or suitability of any JPMorgan Chase Bank, N.A. product or service.