The New C-Suite highlights the stories of women of color leading dynamic startups that are capturing markets and shaping industries across the country.

At digitalundivided, we get to know the many faces of entrepreneurship across our programs that provide Latina and Black women founders, at various stages, with the coaching they need to scale their companies. This program is our opportunity to mainstream women of color who are accelerating innovation as founders.

We celebrate founders who are at or beyond the $1M revenue mark and provide them with a distinct peer community and ongoing leadership support. And while we’re proud of the conversations sparked by our Project Diane report which urges industry reckoning with the pattern of Latina and Black women founders hovering around 1 percent of total VC investment, the program reflects our commitment to propelling an inclusive investment ecosystem.

In just a few years, the face of the American C-suite will change forever,” said Patricia Mota, incoming chair of digitalundivided. "With this change, more women of color will rise in entrepreneurship, establishing themselves in the executive business class. We're proud to stand with our partners at Cosmopolitan and amplify these extraordinary women entrepreneurs. They are the future of the C-suite.


These are the faces of founders who are exciting business with their extraordinary startups.

Beatriz Acevedo & Mary Hernandez

Suma Wealth

Beatriz Acevedo & Mary Hernandez Beatriz Acevedo is the CEO and co-founder of SUMA Wealth,… About Beatriz & Mary

Candace Mitchell Haris


Candace Mitchell Harris Candace Mitchell Harris is the Founder & CEO of MYAVANA, the… About Candace

Courtney Caldwell


Courtney Caldwell Courtney Caldwell is the CEO of ShearShare, an innovative B2B marketplace… About Courtney

Dafna Mizrahi

Curamia Tequila

Dafna Mizrahi Dafna Mizrahi is the co-founder and CEO of Curamia Tequila. Her mission is to… About Dafna

Daniela Blanco


Daniela Blanco Daniela Blanco is the founder and CEO of Sunthetics, a company… About Daniela

Jasmine Jones

Cherry Blossom Intimates

Jasmine Jones Jasmine Jones is the CEO of Cherry Blossom Intimates, the only… About Jasmine

Kristen Sonday


Kristen Sonday Kristen Sonday is the Co-Founder and CEO of Paladin, a pro bono management… About Kristen

Mariana Matus & Newsha Ghaeli

Biobot Analytics

Mariana Matus & Newsha Ghaeli Mariana Matus is a Mexican biologist and the CEO and… About Mariana & Newsha

Riana Lynn

Journey Foods

Riana Lynn Riana Lynn is the CEO of Journey Foods, a fast-growing software startup focused… About Riana

Shaira Frias & Mabel Frias


Shaira Frias & Mabel Frias Shaira Frías is the Co-Founder along with her sister Mabel Frías… About Shaira & Mabel


Check out our November 2023 feature on Cosmopolitan

Applicants were reviewed and selected by our all-female judging panel which included
Cosmopolitan Editor-in-Chief Jessica Giles, HearstLab Co-lead Beth Devin, Hispanic
Alliance for Career Enhancement President & CEO Patricia Mota, and digitalundivided
Interim CEO and Chief Operating Officer Brittany S. Hale.

Jessica Giles

Editor-in-Chief Cosmopolitan

Jessica Giles Jessica Giles is the editor-in-chief of Cosmopolitan, the largest young… About jessica

Beth Devin

Co-lead HearstLab

Beth Devin Beth Devin is a dedicated advocate for women founders and a co-lead at… About beth

Patricia Mota


Patricia Mota Patricia is an innovative trailblazer, start-up entrepreneur, author,… About Patricia

Brittany S. Hale

Former Interim CEO and Chief Operating Officer

Brittany S. Hale Brittany S. Hale is the Interim CEO and Chief Operating Officer of… About brittany


In our collaboration with Cosmopolitan, we celebrate an inclusive portrait
of founder genius by annually connecting selected visionary leaders to a
wider audience. Our aim is to amplify the visibility of their businesses,
build awareness for their thought leadership, and demonstrate how their
genius shapes the future of entrepreneurship.

Class of 2022

Kimberly Wilson


Kimberly Wilson Kimberly Wilson is a storyteller, entrepreneur and professor. Her career… About Kimberly

Jaclyn Fu

Founder and CEO,

Jaclyn Fu Jaclyn Fu is the Co-CEO of Pepper, a body positive bra company made for… About Jaclyn

Elise Smith

CEO, Praxis Labs

Elise Smit For Elise Smith, the fight for equity and inclusion is personal. After seeing… About Elise

Shanté Elliott

Founder and CEO, TasselTurn

Shanté Elliott Shanté Elliott is the founder and CEO at TasselTurn Education, a social… About Shanté

Natasha Bansgopaul

Co-Founder and COO,
VegaX Holdings

Natasha Bansgopaul Natasha Bansgopaul is the Co-Founder and COO of VegaX Holdings, an… About Natasha

Farah Allen

The Labz

Farah Allen Farah Allen is an accomplished media technology specialist with over 20 years… About Farah

Sandra Velasquez

Founder and CEO,
Nopalera Inc

Sandra Velasquez Sandra Velasquez is the Mexican-American founder of Nopalera, an iconic… About Sandra

Isoken Igbinedion


Isoken Igbinedion Isoken is an MBA graduate from The University of Pennsylvania’s The… About Isoken

Hitha Palepu

Pharmaceuticals, Inc

Hitha Palepu Hitha is the CEO of Rhoshan Pharmaceuticals, a company developing injectable… About Hitha

Autumn Adeigbo

Founder and CEO,
Autumn Adeigbo

Autumn Adeigbo Autumn Adeigbo is the founder of her eponymous colorful and conversational… About Autumn

Class of 2021

Frances Tang

Awkward Essentials

Frances Tang Frances Tang is the founder, CEO, and Captain Awkward of Awkward Essentials,… About Frances

Markea & Debbie Dickinson


Markea & Debbie Dickinson Markea is the co-founder of Thermaband whose mission is to… About Markea & Debbie

Dorrian Morris

Undefined Inc

Dorrian Morris A true champion of inclusivity within wellness, Dorian Morris is a beauty… About Dorrian

Veena Somareddy

Neuro Rehab VR

Veena Somareddy Veena Somareddy is the CEO of Neuro Rehab VR, a VR healthcare start-up… About Veena

Ailed Gonzalez & Jonelie Velez

Tasty Smart

Ailed Gonzalez & Jonelie Velez Ms. González knows firsthand the situations that people with… About Ailed & Jonelie

Sophia Strother

L2E Industries

Sophia Strother Sophia is determined to be an inspiration to anyone looking to break cycles… About Sophia

Tolonda Tolbert


Tolonda Tolbert Dr. Tolonda M. Tolbert is the Co-Founder, and Chief Strategy & Culture… About Tolanda

Kristina Jones

Guardian Lane

Kristina Jones Kristina Jones is an award winning advertising art director who created… About Kristina

Julissa Prado

Rizos Curls

Julissa Prado Born and raised in Los Angeles, California, Julissa Prado is the founder and… About Julissa

Crystal Etienne

Ruby Love

Crystal Etienne Crystal Etienne, is the Black Female Founder of a $50M Company – Built In… About Crystal

Check back in 2024 for any future announcements
on how you can apply to join the cohort!